It wasn’t long ago that luxury travelers planned their itineraries to see and be seen. Now the ultimate flex is receding entirely from public view.

Yesterday’s hallmarks of status—a sun-drenched table at St. Tropez’s Club 55, a front-row lounger at Cala Jondal in Ibiza, dropping anchor off Nammos Beach in Mykonos—have largely been overtaken by influencers. Which means anonymity and discretion have become prime commodities for today’s most affluent travelers, and destinations like Slovenia and Menorca, Spain are taking center stage. 

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