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Screentime

Inside Disney’s Campaign to Protect Darth Vader From AI

Disney’s top lawyer says his lawsuit against Midjourney is just the first step in a plan to limit AI companies' use of the studio's most valuable characters.

Outside the Walt Disney Co. store in New York in 2017.

Photographer: Jeenah Moon/Bloomberg

The heads of the world’s largest technology companies are all competing to sustain their dominance in a world reshaped by artificial intelligence. Amazon.com Inc. said it is going to reduce its work force as AI handles more tasks, Meta just invested more than $14 billion in Scale AI and Apple has weighed bidding for Perplexity AI.

Down here in Los Angeles, most studios, producers and talent agencies are preoccupied with other topics — the summer movie slate, the flight of production and the uncertain future of Paramount and Warner Bros. Discovery.