, Columnist
Nintendo’s Secret for the Switch 2? Ignore the Extremely Online
The internet gives consumers a voice they once didn’t have. But separating signal from noise is a challenge — just look at the Switch 2.
Gamers love the Switch 2 IRL.
Photographer: Kiyoshi Ota/BloombergOnline, gamers declared the Switch 2 “anti-consumer.” In reality, no one cared.
With Nintendo Co. charging $450 for its new device — and up to $80 for some games — influencers and TikTokers took to their accounts to warn it was too expensive. Across social media, others decried how new terms of service gave the Japanese firm the ability to remotely disable the latest machine if they detected unauthorized activity. Many games sold in physical packages were, they complained, glorified download codes.