Tariffs Might Test Your Loyalty to a Brand
Younger generations are less likely to stick with favorites as prices rise. Plus: The FDA’s violations of its own rules around opioids.
Hellmann’s has at least one fan in the author.
Photographer: Tiffany Hagler-Geard/BloombergThe makers of many products you may have at home, like Quaker oatmeal, Nespresso coffee or Pampers diapers, reported earnings this week that reflected concerns about new tariffs. Businessweek’s Deena Shanker writes today about how shoppers might react. Plus: A different kind of cola war is brewing, and an investigation shows how the FDA failed to rein in the opioid public-health crisis. If this email was forwarded to you, click here to sign up.
Pour one out for the brands.