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Consumer

Startup Backed by Reebok Co-Founder to Design Shoes in Space

A mock-up of a Syntilay shoe designed in space.Source: Syntilay

Takeaways by Bloomberg AI

A footwear startup is teaming up with two space companies to design a shoe in orbit as part of a mission to make artificial intelligence and blockchain less expensive and more eco-friendly than it is on Earth.

OrbitsEdge, a company that supports AI and blockchain applications, and Copernic Space, which offers digital marketplaces for space assets, are sending an AI-enabled computer into space on a solar- and battery-powered satellite to produce a shoe design for the Syntilay brand.