Industries
Horror Is Now a Year-Round Theme Park Business
Forget the charming princes and cuddly cartoon characters. Today’s amusement parks are increasingly on a mission to scare.
A scene from Monsters Unchained: The Frankenstein Experiment at the Epic Universe theme park in Orlando.
Photographer: Thomas Simonetti/BloombergTakeaways NEW
A foreboding mist rolls over a plot of tombstones. A score by Danny Elfman swells. An electric current surges atop the Gothic spire of Frankenstein Manor. Nearby a windmill bursts into flames.
It feels like a scene from a Halloween movie, except for one extenuating detail: It’s all transpiring on a sunny spring morning in central Florida.