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Mark Cuban.

Mark Cuban.

Photographer: Brad Ogbanna for Bloomberg Businessweek
Business

Is Mark Cuban the Loudmouth Billionaire that Democrats Need for 2028?

He’s a sports mogul, small-business influencer, media personality, health-care disruptor—and the ultimate Trump foil. 

If Democrats were to try to design, from scratch, the most electable candidate for president in 2028, they’d probably start with an outsider. That could mean an elected official who’s energetically committed to presenting themselves that way—either by way of a populist political program (New York Representative Alexandria Ocasio-Cortez), or a willingness to show up on podcasts with right-wing provocateurs (California Governor Gavin Newsom), or a folksy Upper Midwestern affect (Minnesota Governor Tim Walz). But after nominating an octogenarian amid concerns about his competence, then switching candidates because of those concerns, and then losing anyway to a convicted felon who’s already been impeached twice, Democrats may well conclude that the most electable candidate isn’t a politician at all.