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Dave Lee, Columnist

Apple Greets Developers at WWDC as an AI Spoilsport

The iPhone maker’s researchers cast skepticism on artificial-intelligence hype in general just as its own efforts are perceived to be falling short. Coincidence?

CEO Tim Cook has a lot on his plate.

Photographer: Nic Coury/AFP/Getty Images

You know, it could just be a coincidence. On the eve of Apple Inc.’s World Wide Developers’ Conference, a new paper from the company’s own researchers poured some cold water over some of the artificial-intelligence hype.

The study argues that the advanced reasoning models, heralded by some as a new frontier for how AI “thinks,” fall well short of expectations. When a problem becomes sufficiently complex, the team of six researchers wrote, the models suffered a “complete accuracy collapse.” It examined top efforts from OpenAI, Google and and Anthropic — three AI makers considered several furlongs ahead of Apple in the AI race.