Uber Launches Product for Seniors, With Rival Lyft Following Suit

Uber Technologies Inc. debuted a simpler version of its rideshare app to make it easier for older adults to get around, prompting rival Lyft Inc. to move up the launch announcement of a similar feature it had in the works.

The streamlined version includes larger text, easier-to-find saved destinations, and has fewer homescreen buttons than the regular Uber app, according to the company. It will be piloted in Phoenix and Orlando starting Thursday, with more cities to follow in the coming weeks. The rideshare giant is also expanding its family profile types beyond just adults and teens to include seniors.