Crumbl’s pink sugar and milk chocolate chip cookie in the company’s signature pink box.
Photographer: Lucia Buricelli/Bloomberg
Wall Street Wants In on Crumbl’s Oversized Sugary Cookies
On a recent afternoon on Manhattan’s Upper East Side, young patrons queued up for a TikTok-famous treat: a $5 cookie from Crumbl.
Just outside, Merle Behrens, 17, was posing for a photo with the chain’s signature pink box in hand. She purchased four of the brand’s giant — and very sweet — cookies: Chocolate cake, chocolate chip, cookie dough and blueberry cheesecake.