Google Faces UK Pressure Over AI Search Summary, Advertising
The Google headquarters in Mountain View, California, US.
Photographer: David Paul Morris/BloombergTakeaways by Bloomberg AI
Alphabet Inc.’s Google is set to face more scrutiny from the UK’s antitrust watchdog over its online search and advertising business.
The Competition and Markets Authority said Tuesday that it had concerns over fairness in its search results, high advertising costs and the way the content is used in AI-generated search responses.