ChatGPT Wows Office Workers. That's a Problem for Microsoft
Microsoft is struggling to sell its Copilot AI assistant to corporations because many of their employees want ChatGPT.
OpenAI’s nascent strength in the enterprise market is giving Microsoft, its partner and biggest investor, indigestion.
Photographer: Gabby Jones/BloombergTakeaways by Bloomberg AI
Last spring, drugmaker Amgen Inc. announced plans to buy Microsoft Corp.’s Copilot AI assistant for 20,000 employees. It was a timely endorsement of the software company’s multibillion-dollar bet on generative artificial intelligence, and Microsoft touted its new Copilot customer in three separate case studies.
Thirteen months later, Amgen employees are using a rival product: OpenAI’s ChatGPT.